Pink Ribbons, Inc

“Pink Ribbons, Inc.” is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a “dream cause,” has been hijacked by a shiny, pink story of success.

In this clip, Barbara Ehrenreich (Welcome to Cancerland) and Barbara Brenner (Breast Cancer Action) discuss the changing face of activism while Dr. Olufunmilayo Olopade talks about the risk factors associated with the disease.

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